Google Tag Manager (GTM) is a free solution, introduced in October 2012.
GTM is for managing Google Analytics, advertising and other tracking tags across your website or multiple websites.
How to setup and install google tag manager in your website 2020
https://www.youtube.com/watch?v=uJHVq6JwoKE&t=11s
How to Install Google Analytics with Google Tag Manager for track website traffic 2020
https://www.youtube.com/watch?v=vv_2m8Qf3RY
How to Install Google search console with Google Tag Manager in your website 2020
https://www.youtube.com/watch?v=7ATmz7IC9QM
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